The double-flow method developed by Dr. İdil Gaziulusoy supports aligning innovation efforts with short, medium, and long-term sustainability requirements in a systemic way and addresses the issues of relating long-term sustainability requirements to day-to-day company decisions.
http://hdl.handle.net/2292/6106
https://doi.org/10.1016/j.jclepro.2012.05.013
The scenario method can be used by companies in developing both technological and organizational innovation strategies. It is a versatile tool that can be modified, the core being the double-flow process.
The double-flow approach enables linking the present and future in a realistic way and identifying alternative innovation paths that are possible from a technological point of view, acceptable from a social/cultural point of view, and desirable from a sustainability point of view. By utilizing a systemic and multi-scale approach, the scenario method challenges the current business mindset to enable transformation.
The scenario method is an effective way to aid product development teams to incorporate sustainability issues into their decision-making, developing long-term visions able to influence the business sustainability transformation. It assists the product development teams in understanding the hierarchical irreversible relationships between the environment, society, and economy, issues threatening the sustainability of the society and the implications of these on their organization as well as in generating normative long-term visions of sustainable societies and developing scenario maps to identify alternative innovation paths between present and these visions.
Outline of the scenario method:
The double-flow scenario method aids companies in sustainability transformations
İdil Gaziulusoy
İdil is a Professor of Sustainable Design at the Department of Design, Aalto University, and an advisor for Falay Transition Design collective. She is a sustainability scientist and design researcher, developing a teaching and research portfolio for imagining sustainable, equitable and resilient future systems through various approaches in design research and developing interventions to achieve these proposals. İdil's work is concerned with socio-technical and socio-ecological systems with a particular focus on production-consumption systems and cities. She is a global pioneer in the emerging area of design for sustainability transitions, developing theories and methods/tools for design practice dealing with sustainability transitions.