Time to be bold for sustainability transitions (and why you need design for that)

“As we face a grand challenge to transform unsustainable business models, the design discipline is an invaluable and underutilized asset to re-imagine and re-invent new regenerative business models.”

I will not give you yet another account of the urgency in the world, exceeding planetary boundaries, or the risk our modern lifestyles cause to our natural systems. Instead, I will tell you my personal journey as a designer and why I believe design is one of the missing pieces in our transition toward a more sustainable and equitable future.

As we face a grand challenge to transform unsustainable business models, the design discipline is an invaluable and underutilized asset to re-imagine and re-invent new regenerative business models.

Read the full blog on Design Forum Finland here.